The Peebles Principles

Often we find success guides written by folks whose path is so different from ours that the story is inapplicable. This is not one of those times. The Peebles Principles: Tales and Tactics from an Entrepreneur’s Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratch is just that — a guide for those who did not inherit their startup capital or grow up playing golf with masters of the universe. Donahue Peebles’s story provides an example of how to get your foot in the door, learn the game in your industry, and then play to win. Peebles describes 10 deals (with increasingly larger personal and financial stakes) in detail, including the hiccups and gut-check moments he experienced along the way. In “fortune favors the brave” fashion, he shows how important it is not to panic when the unexpected happens because, with a little creativity, an entrepreneur can turn a setback in his favor.