Good to Great

G2G isn’t an obvious choice for entrepreneurs. It’s about how mediocre large companies became great over time. But the principle of G2G should not be overlooked by startups; that is, success happens over time, good decision after good decision. So many entrepreneurs want to create something in the basement, go on Shark Tank and become instant millionaires. And that happens for a few. However, the more common outcome is: “there was this big bump after Shark Tank and we weren’t prepared for it. So we disappointed customers (losing some forever) and experienced difficulty executing after the marketing buzz died down.” This story just illustrates that the business was unsound to begin with. Unless the purpose of your current project is to get capital quickly to finance a better idea, read G2G and learn the thought and decision processes of companies with sustained success.