You Can’t Teach a Kid to Ride a Bike at a Seminar
Every entrepreneur should read this book in order to develop the background necessary to lead your sales team in the procurement of customers for your business. As an entrepreneur, you don’t need to become a full-time salesperson, but you do need to understand why pitches are stalling, why a prospect might cancel an order, why it seems as if the prospect has all the power and you’re jumping through hoops like a dweeb chasing the prom queen when in fact you have something the prospect needs to solve problems that are worrying, frustrating or frightening him or her. In short, You Can’t Teach a Kid to Ride a Bike at a Seminar will teach your team how to stop selling and start solving.